The 4 Pillars of Business:

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The 4 Pillars of Business:


I started in the world of business when the Internet was taking its first tentative steps. Dial-up modems were the only way to get online (who can forget that sound?) and to search the internet you had to employ the help of the long-gone search engines, Alta-Vista and AlltheWeb. eBay and Amazon were in their infancy, Paypal was finding it’s feet and Yahoo filled our TV screens with their very catchy advertising campaign, all while the sound of bubbles popping punctuated the (online) air as swathes of businesses went under in the dot-com boom of the 2000s.

The world of business has evolved since these halcyon days, where patience was a virtue and you had to wait for the technology to catch up. We can now do business anywhere thanks to a multitude of smart devices, the world is connected in a diverse and global web with 42% of the worlds population online (source: Invespcro) and there is an app for everything eventually, from getting food delivered, hot and fresh directly to your door to finding your next husband or wife, with a swipe left or right. Everything is on demand, when and where we want it.

 The question has to be what I have I learnt during my time in business, from where I started to where I find myself now? Have the fundamentals of business changed with technology or are there some aspects of business that never change, whatever the environment? After nearly 50,000 hours in business, I’ve become an expert in seeing a plethora of things, hearing oodles and doing plenty, what are the irrefutable lessons of business that I can share?

These are my four pillars of business, regardless of business size, type or offering. Every business needs these to operate and thrive; without these you have a wonky business. Afterall, all businesses need four solid wall foundations to be able to flourish and grow, upwards!

ADAPT: Change is uncomfortable but inevitable
No-one loves change. It’s annoying, uncomfortable and usually at the time, viewed as unnecessary but where would we be without change? Us as a species would be still trying to work out how to create fire, the world would be a smaller place without the invention of flight and you would not be able to read this if some clever people, all those years ago, hadn’t figured out how to record words and for people to read (and understand them).

Electricity, Medicines, Telephones, heck even the Internal Combustion Engines were all created through change, and the questioning of situations. Being comfortable is to stagnate and to eventually die, whereas change is to evolve, to thrive and ultimately thrive.


Look at your business and see what could change, and if it could change, what would happen?

For example, let’s take a bespoke tailor who creates luxurious made-to-measure suits. Their business has just celebrated it’s centenary from their little shop on a high street but they have run into the problem of finding new clientele. Everyone who walks into their shop already has a suit (or two!). The business owners are not technologically minded and the business does not have a website or online presence.

Imagine what would happen if that business took their business online, embraced what they didn’t know and asked someone to help create them a showcase website and social media channels. Instagram would become their online shop window! Orders would flood in from all over the globe. People would travel to visit the shop to order their bespoke purple crushed velvet with orange tassels suit. Change is uncomfortable but inevitable, if you want a business to adapt to survive.

NETWORK: No Business is an Island:

In any business is very easy to put up the fence and “repel all borders” (complete with pitchforks) for fear of any information leaking out or competitors getting in, but this does also create the problem of isolation, not only for people but for innovation, growth and entrepreneurism too.


An island needs bridges that can be dropped and lower when required, when they need assistance (help!), reinforcements (send in the catapults!) or to set off on adventures (to buy a bigger island). Bridges are created by finding your allies, your confidents, your support team. Network like crazy. It doesn’t matter if you have the weirdest business ever- my previous businesses include selling models of horses so I officially had the weirdest job title the world has ever seen- still network. You never know when you might need that contact or someone with a different point of view or outlook on things, who could be the key to solving a problem or helping your business turn a corner. Who you know will open doors, compared to what you know (well, unless you are a locksmith and then it’s the other way around!).

CELEBRATE: Embrace the positive in all it’s forms
Being a micro or small business is nothing to be embarrassed about; on the contrary it’s something to celebrate. Small means flexibility, to adapt and change with the situations as they happen without having to seek approval from a board or council. See small as an advantage and embrace it. Want to launch a new product? Go for it! Have an idea for a new social campaign? Test it out! Last minute slot for a sold out exhibition become available? Time to pack that van with all your goodies! Small means flexible not small and un-mighty.


Celebrate those victories too when they appear, however small they are. That moment you achieve your target, got a new client (or even your first one), won that business award. Honour the moment your new start-up launched its website, memorialize your first sale, commemorate your first employee joining your team. Remember to observe the little moments in your business as when riding the business rollercoaster, the ups are equalled by the downs and you will need to recall the highs to get you through the lows. I’m not going to sugar-coat it; business is hard but rewarding.

FIRM: Be Tough and Competent
Inspiration can come from anywhere and one place I found my fourth business pillar was from NASA. Gene Kranz, flight director for the Gemini and Apollo space programs, taught NASA two words: “Tough” and “Competent”. Known as the “Kranz Dictum” these two words were part of an address given to his flight control team after the Apollo 1 disaster in 1967 that killed three astronauts- Gus Grissom, Ed White and Roger Chaffee, and personally, I think these words ring true for business as well. Here is the part of his speech:


“Spaceflight will never tolerate carelessness, incapacity, and neglect. Somewhere, somehow, we screwed up. It could have been in design, build, or test. Whatever it was, we should have caught it. We were too gung ho about the schedule and we locked out all of the problems we saw each day in our work. Every element of the program was in trouble and so were we. The simulators were not working, Mission Control was behind in virtually every area, and the flight and test procedures changed daily. Nothing we did had any shelf life. Not one of us stood up and said, "Dammit, stop!" I don't know what Thompson's committee will find as the cause, but I know what I find. We are the cause! We were not ready! We did not do our job. We were rolling the dice, hoping that things would come together by launch day, when in our hearts we knew it would take a miracle. We were pushing the schedule and betting that the Cape would slip before we did.

From this day forward, Flight Control will be known by two words: "Tough" and "Competent". Tough means we are forever accountable for what we do or what we fail to do. We will never again compromise our responsibilities. Every time we walk into Mission Control we will know what we stand for. Competent means we will never take anything for granted. We will never be found short in our knowledge and in our skills. Mission Control will be perfect. When you leave this meeting today you will go to your office and the first thing you will do there is to write "Tough and Competent" on your blackboards. It will never be erased. Each day when you enter the room these words will remind you of the price paid by Grissom, White, and Chaffee. These words are the price of admission to the ranks of Mission Control.”


How do the words “Tough” and “Competent” connect to business?

Tough means you are responsible and accountable for both your own actions and the actions of your business. You are the only one who can account for what your business does. You are the one that creates it’s actions, it’s words, it’s message. The business is you and you are the business, meaning you are it’s responsible adult.

Tough also means being tough, in the growing of a tough skin for when you are going against the grain and doing something you believe in. I also interpret the word “Tough” as to never compromise on your dream or vision and to quite literally aim for the stars. You have to grit your teeth and settle down for the long haul of hard work.

Competent means you have to know your business backwards, forwards and sideways, from all angles. Your products, services, customers, audiences, competitors, strengths, weaknesses, you need to know everything about them. Not knowing it all is simply not good enough. Knowledge is power and Information is key, and you need to know it all. Without competency, a business is weak and holes will start to appear in the foundations.

Being tough and competent, basically firm in all your actions, enables you to have the grit and determination to make your business a success. The two words are almost the engine to the business, the hub, it’s heart, it’s core.

My four pillars of business are ADAPT, NETWORK, CELEBRATE and FIRM. Four cornerstones upon any business empire can be created.



About the Author:
Becky Benfield-Humberstone started in the world of business aged just 16 and is passionate about entrepreneurship, especially young start-ups. Becky is a freelance consultant for other businesses using her extensive business wisdom gained in the world of retail and customer experience, in addition to providing professional business services through her company Field & Stone (

Over the years, she has accumulated over 20 national and regional business awards including 3 x Young Entrepreneur of the Year titles in 2014 alone.


“42% of the worlds population online”

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Do you have a great business idea?

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Do you have a great business idea?

Do you have a great business idea, product or service you want to launch in 2019?

Business Funding

At Simboc we have access to government grant funding to help your business develop a new product or service this year using our consultancy and support services.

The funding provides up to 40% towards support, consultancy and development costs, up to £24,999 for small value projects. And for larger projects, up to 30% towards the project costs to the value of £199,000.

To qualify for the funding, your business will need to meet certain eligibility requirements but the process is pretty simple and we will handhold you through the application. 

The ideal business will be a registered company in England, VAT registered (as the VAT cannot be funded and you will claim VAT back via your normal VAT processes) and serious about development and growth of your business.

Here are 5 eligibility requirements to consider:

  1. Be considered as an enterprise.

  2. Have its registered head office, as per its Companies House records, within England.

  3. Employ fewer than 250 persons (including full/part-time/seasonal employees, owner/managers, secondees)

  4. Have either an annual turnover not exceeding 50 million euro, or an annual balance sheet total not exceeding 43 million euro as evidenced by last approved annual accounts.

  5. Be no more than 25% owned by another company


Simply complete the form below or drop us a quick email Our team can then arrange a follow-up discussion to answer any questions and advise you of the steps to applying for the funding.

Name *

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Ten Top Time-Saving Tech Tips

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Ten Top Time-Saving Tech Tips

Tech columnist David Pogue shares 10 simple, clever tips for computer, web, smartphone and camera users. And yes, some of these you may know already -- but there's probably at least one you don't. And don't be fooled by this video being a few years old, all the tips covered still work and save lots of time. 

If you have any shortcuts or time-saving life hacks, why not post them below and share with everyone. 

10 top time saving tips

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Working for yourself, is it for you?

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Working for yourself, is it for you?

Working for yourself and starting your own business can be a brilliant way to earn money and grow your own career. It’s simple to start a business from home and growing numbers of people are doing it. There are 2.9m home-based businesses in the UK and they contribute £300 billion to the economy.

Before you rush off and open your new business, it’s important to understand what is involved in setting up a new business and how to go about doing it. We’ve asked David Bell, the regional chair for the Essex Federation of Small Businesses and ESB vice chair, to provide his expertise. David has a wealth of experience building and developing businesses. David founded his first technology business at the age of 17 and grew it into a global wireless communications provider. Most recently in 2013, David founded Simboc Limited, a business management and consultancy service, providing businesses with support, advice and guidance to achieve more. David is now sharing his expert advice to help you start something new and work for yourself.

Want to find out more about David? - Click here to read his biography and connect with him on social media.

Download the ultimate careers and jobs guide for Essex - Essex Employment Skills Board

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New Year, New Technology...

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New Year, New Technology...

Happy New Year and welcome to 2018! 

Apple iPhoneX.jpg

In 2017 we saw the release of the Apple iPhone 8, followed by the almost bezel-less iPhone X, which uses facial recognition Vs fingerprint recognition. We saw a number of start-up technology companies fail including Jawbone the fitness tracker firm, which was predicted to take on Apple and Fitbit in the race of the wearables market. Want to read more about those that didn't cut the mustard? Check out this BBC news story

Over the past decade, we have seen technology enhance our lives, allow us to work remotely and collaborate smarter and easier than ever before. If you think pre-2007 you couldn't order an Uber using your Smartphone, listen to Music on Spotify or send a message using WhatsApp. Today these technological developments are tools we use every day, others include;

  • Airbnb
  • The Apple iPad
  • Google Chrome Browser
  • SnapChat
  • Oculus VR Headset
  • Instagram
  • Android
  • 4G Mobile Data 
  • Slack
  • Alexa or Google Home AI (Artificial Intelligence) 

But the tech world isn't slowing down in 2018 or for the foreseeable future either. The big question many of us are asking or at least thinking, where will technology take us in the next 10 years. Will we be taking a ride via an Uber in a flying car? It is pretty certain the ride will be a driverless ride, as pilot schemes are already in operation for driverless vehicles and the race to make driverless cars a part of our everyday life is well underway. Maybe AI (Artificial Intelligence) will become our new digital servants and allow us to obtain more free time from our ever increasing busy daily routines.


But what will be on our shopping lists in 2018? I am sure we will see further developments from Apple, Google and Amazon in the AI sector. We will no doubt see slimmer, faster and more advanced mobile devices, plus software apps to run on these new devices too. IoT (Internet of Things) and Home automation solutions are certainly being deployed at a faster rate than ever before, this is no doubt due to the integration with Amazon Alexa, Google Home or Apples Siri voice services. Home automation is allowing us to control our lights, heating, security, entertainment centres and even our kitchen appliances but I am confident we will only see more opportunities to integrate our lives into a digital interface further if we wish to allow it. For some this digital integration will be scary, a breach of security and an invasion of our personal lives. But for others, it will change the way we work, play and socialise within society for the better. 

Overall 2017 left me with more questions than answers, so I can't wait to see what is in store for 2018 and beyond!

Author - David James Bell @davidjbell

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What Exactly is an "Entrepreneur" And How Do You Become One Today?

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What Exactly is an "Entrepreneur" And How Do You Become One Today?

My dad’s an entrepreneur.

In 1990, he opened his own auto shop.

He took a risk, went through the motions of uncertainty and stress, worked a second job to support both his family and his business, grew his customer base, hired other mechanics, sold services (auto repair) as well as products (auto parts), and was ultimately accountable for his own success.

Ask him what he does for a living, however, and he won’t tell you he’s an entrepreneur. He’ll say he "fixes cars".

Ask him about being his own boss and he’ll say, “When you have your own business, you’re not the boss. You’re an employee.”

But in my eyes he is most definitely an entrepreneur, at least according to the definition you get from a quick Google search:

An entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

Like my dad, many small business owners don’t embrace their identity as “entrepreneurs”. On the other hand, you probably know someone who wears the title with pride.

I’ve heard some people exclude those who own side businesses as “real entrepreneurs”. I’ve also heard others talk broadly about entrepreneurs as anyone who starts a new business in any capacity. And let’s not forget the “entrepreneurial tendencies” people can have without owning a business, that many companies today look for in the people they hire.

But is an independent freelancer an entrepreneur? What about a full-time Uber driver? Someone who runs a stall at a fish market? Where do we draw the line, if there is one to draw?

This wide range of interpretations, coupled with all the new ways for people to make money on their own terms, begs the question: What exactly is an “entrepreneur” today?

What is an “Entrepreneur” Really?

According to Census Bureau data, from 1978 to 2012 there’s been a more than 44% decrease in new firms being created as a share of total businesses in the United States—the home of the American Dream—a trend that has been interpreted as the decline of entrepreneurship.

Despite that, our overall interest in the "entrepreneur” is still alive and healthy around the world, according to Google Trends.

In fact, a Global Entrepreneurship Monitor report in 2015 revealed that 66% of adults surveyed worldwide see entrepreneurship as a good career choice—over half who are working-age feel they have the ability to start a business.

This is likely due to our evolving interpretation of what an entrepreneur is, one that’s born from new variations and forms of “entrepreneurship”, from the sidepreneur to the infopreneur—emphasizing, above all, the self-starter attitude toward creating value that in turn creates revenue.

So I talked to over 25 “entrepreneurs” from all walks of life—from solopreneurs to tech founders to store owners to creators—to get a range of perspectives on what exactly an entrepreneur is.

Here are some of the answers I got:

“An entrepreneur is someone who prefers a life of boundless uncertainty to that of predictability and chooses to bet on themselves before anyone else.”

— Drew Downs, Co-founder of Nuvango

“An entrepreneur is someone who has made a conscious decision to choose freedom. This freedom doesn't come easy because being an entrepreneur isn't easy, but it will change your life in every way. Many of us spend years of our lives building someone else's dream and following someone else's rules. As entrepreneurs, we get to choose to work on the things that light us up, that motivate us, and that make a big impact for those around us. As entrepreneurs, we get to spend time with our family when we choose to, go on vacation when we choose to and surround ourselves with the people we choose to.”

— John Lee Dumas, Host of Entrepreneur on Fire

“An entrepreneur is a person who seeks to make a change - either to an industry, or the world. They're willing to take on financial risk, always choosing growth over profit, and are optimistic to a fault. There's never been a lower barrier to entry - you don't need a Computer Science degree to launch a web-based product or service. So to be a successful entrepreneur today boils down almost entirely to execution and perseverance.“

— Yoav Schwartz, Co-founder of Uberflip

“An entrepreneur takes on the risk and seeks to fill a need on her own terms. An entrepreneur doesn't just ‘organize’ a business in my mind, but fuels it, directs it, and creates it. I hesitated to call myself an entrepreneur for a long time because I thought you had to have a Harvard MBA. I was so wrong. Entrepreneurs are scrappy and disruptive, creative and unruly, strategic and unstoppable. Sometimes they make lousy students and difficult employees.”

—Terri Trespicio,

Branding & Content Strategist, Writer, Professional Speaker

“An entrepreneur is someone that can sustainably serve an audience because they have a profitable business model.”

—Felix Thea, Owner of

Aside from the recurring themes of risk, value creation, and rebellion, the answers I got varied from person to person, from business to business.

The definition of entrepreneurship seems to have evolved, and it’s likely the result of two things:

1 Thanks to technology, the barriers to entry have never been lower to start as an entrepreneur.

2 There are more paths now to starting a business than ever before.

How Technology Has Changed Entrepreneurship

A survey of readers in 2015 revealed that the biggest barriers would-be entrepreneurs perceive are:

  • “I don’t think I can raise enough money.” (48%)

  • “I don’t have an idea.” (40%)
  • “I’m discouraged by the high failure rate of businesses.” (22%)
  • “I don’t have the right skills.” (21%)
  • “I worry about balancing business and family life.” (18%)
  • “I’m worried about taxes and regulations.” (17%)
  • “The competitive barriers are too high.” (13%)
  • “I don’t think I could hire people with the skills I need.” (7%)

But a lot of these are what I’d call “legacy fears” surrounding entrepreneurship—outdated misgivings that have yet to catch up with the technology and platforms that enable us to start things and put plans into motion in ways that weren’t possible before.

A Timeline of Tech Enabling Entrepreneurship

In the last 20 years, we’ve seen the emergence of new software, tools and platforms addressing the fears and pain points associated with starting and running a business. And that’s excluding all the other opportunities afforded by social networks and search engines.

How technology has enabled entrepreneurs:

  • Quickbooks made accounting more accessible for small businesses.
  • Alibaba made finding a supplier easier for products you could sell.
  • MailChimp made email marketing easier and more affordable.
  • Shopify made it easier to start and run a business selling anything online without knowing how to code.
  • Dropbox enabled file sharing for better, more secure collaboration.
  • Cloudworks - A great tool for checking and comparing the best cloud storage services.  
  • Kickstarter made crowdfunding your ideas a mainstream concept, reducing the financial barrier for execution.
  • Buffer streamlined the way you schedule social media content across multiple profiles.
  • Fiverr offered a marketplace for finding affordable talent and human resources.
  • Zapier made integrating technology possible without a developer in order to automate workflows.
  • Canva made it possible for anyone to design the visual assets they need for a variety of circumstances.
  • Kit built a “virtual employee” to take on some of the burden of running a business.

These companies—these entrepreneurs enabling entrepreneurship, of which I’ve only highlighted a handful—have created a world where a business no longer needs to be tied to a particular building, where many of them start and are run from home, on a laptop, in a coffee shop, through a mobile phone, with “employees” around the world.

How People Become Entrepreneurs Today

Considering that “part-time entrepreneurship” is now more common than it once was, it’s no longer necessary for you to quit your job to start building something on the side.

Many Shopify store owners run their businesses part-time, during evenings or on the weekend, eventually going full-time if they choose to. Some have a physical location for their store and others operate entirely online. 

Businesses can now exist in a variety of forms that just weren’t possible before. So naturally, people are starting them for a variety of reasons.  

You can...

Build a business around selling products and proving value.

Many entrepreneurs identify an opportunity and then capitalize on it. If there’s demand, they become the one with the supply. Being passionate about the product helps but it’s by no means a prerequisite.

All you need is to be passionate about business, competition, and creating systems that create value, either as a side business or something that replaces your 9 to 5.

Example: Veestro

Build a business around information and empowerment.

The “infopreneur” is typically a teacher who sells information via courses, templates and other resources usually geared towards educating and empowering their audience.

Example: Copyblogger 

Build an audience and then build a business around it.

Once, the only way for an artist to survive was to have their work sponsored by a wealthy patron.

Today, creators—writers, vloggers, musicians—build audiences around their talents and cleverly create businesses around them with merchandise, book sales etc. The “patron” is now their audience.

We don’t often look at them that way, but books are physical products and music downloads can be a digital product. If you’re selling these, you’re running a business.

Example: Wait But Why

Build a business around your craft.

The maker applies a specific craft they’ve honed in order to create physical products. Usually a hobby or a past time, they’ve learned how to unearth niche audiences with an interest in owning what they create—whether necklaces, hand-crafted furniture, or scented candles.

This often starts out as a hobby before you find your first customers and decide to become an entrepreneur.

Example: JM&Sons

Build a business around providing services.

This group includes agencies, consultants, freelancers and people with skills or expertise that others need. They might start off alone, only able to make money when they work, but they can develop into more if they want.    

Example: Shopify Partners

Build a business around a better way of doing things.

There’s always room for improvement. There are always needs and pain points that have yet to be satisfied.

This is the story behind many tech company founders trying to realize their vision of a better way.

It can also be built around a product or service that you want that simply doesn't exist. Not yet anyway.

Example: Uber 

Build a business around social responsibility.

Some entrepreneurs use business as a means of creating a sustainable living that improves the quality of lives through social enterprise. Outside of profit, the value they seek to create is for those in need.

Example: LSTN

These are only some of the  intrinsic motivations that lead people down the path of entrepreneurship. It might even be some combination of reasons that inspires you to start a business.

The reasons might be unique to each person, but there are two qualities all entrepreneurs share.

Two Things All Entrepreneurs Have In Common

The word "entrepreneur" comes from the French word, entreprendre: to undertake. And despite how entrepreneurship has changed over the years, that part is still very much in tact.

However you or anyone else chooses to define what it means to be an entrepreneur, it almost goes without saying that an entrepreneur can’t become one if he or she has to wait for that validation.

Because there are at least two things every entrepreneur has in common for sure:

1 They have ambition.

2 They start.

Running your own business? Share your interpretation of what it means to be an entrepreneur in the comments below!

Thank you to Braveen Kumar of Shopify for this great blog. 


About the Author

Braveen Kumar is a Writer at Shopify where he develops resources to empower entrepreneurs to start and succeed in business. Here is the original blog - 


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Simboc launches Simboc Technologies

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Simboc launches Simboc Technologies

Simboc launches, Simboc Technologies, a division of Simboc which will be providing support, advice and guidance to help businesses keep ahead of the digital curve. 

Technology is advancing at such a rapid pace, that at times it can be difficult to keep up to date with the latest developments or just simply understand what tech can benefit and help your business. 

At Simboc Technologies we love and understand technology. We know how the latest hardware, software or apps can help benefit your business, streamline your operations, automate your work flow or just make your life more, simple.

We are working with businesses of all sizes to help them understand and implement the latest technology solutions in to their organisations.

Can smart tech really save you time, money and energy?

At Simboc we believe that the latest smart technologies can absolutely save you time, money and energy, but it doesn't stop there. One of the greatest benefits of smart tech is all about making our lives easier, less cluttered and more simplistic.

The risky business of outdated technology

Spending money on IT Solutions can be a costly outlay for small and medium size businesses. Therefore it is simple to understand why many businesses cherish what they have, know and love. But neglecting to keep with the digital curve and using out of date technology is most probably putting your business at risk.

Having up to date technology, utilising the latest software and apps, can bring real life benefits to any business. From cost savings, to increase productivity, competitive advantages and enhanced security, these are just some of the benefits your business will discover.

BIG COMPANY' IT Director for small to medium size businesses

Our Virtual IT Director service provides you with an expert, board-level resource to drive technology developments in your business. From streamlining your operations to automating your work flow, we offer a highly customised service for maximum benefit. Just imagine having an IT Director in your business, advising on solutions, supporting your decisions, creating and taking action to drive your business forward. Even though we say 'virtual' we are there every step of the way, both on-site and remotely. Find out more about our Virtual IT Director 

If you want to find out more and learn how Simboc Technologies can help you and your business then get in touch with us today by calling 0333 1500 135 or emailing

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East of England Business Champions again...

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East of England Business Champions again...

David & Joanna the Founders of Simboc attended the East of England Business Awards again this year. The annual awards are highly acclaimed for businesses throughout the East of England and both David and Simboc were shortlisted as finalists for the third year running.

The awards included a Business Champion accolade for each of the seven counties covered by the awards – Suffolk, Essex, Norfolk, Cambridgeshire, Hertfordshire, Bedfordshire and Buckinghamshire – plus a number of other region-wide awards.

This year David and Joanna won the East of England Business award for Essex Business Champion 2016. 

Joanna commented “Wow, David and I are both over the moon to pickup another award three years running. It is really fantastic to be shortlisted again, but to win is such a awesome feeling. We must thank all our customer, supplier, partners and friends for their continued support."

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Double Whammy Award Winners for East of England


Double Whammy Award Winners for East of England

Essex Business Champion
East of England Business Champion
Award Winners

On Tuesday 20th October David & Joanna the Founders of Simboc Limited attended the East of England Business Awards at the famous Centre Parcs holiday resort in Woburn Abbey. The annual awards are highly acclaimed for businesses throughout the East of England and both David and Simboc were shortlisted as finalists.  David was shortlisted as a finalist for Business Person of the Year for the East of England and Simboc for Essex Business Champion of the year. 

The awards included a Business Champion accolade for each of the seven counties covered by the awards – Suffolk, Essex, Norfolk, Cambridgeshire, Hertfordshire, Bedfordshire and Buckinghamshire – plus a number of region-wide awards, including Business Person of the Year.

It was to great delight that David and Joanna won both of their categories and managed to scoop two top awards. 

David commented “Winning one award is an amazing achievement but to win two awards and be recognised for our efforts throughout Essex and the East of England is fantastic. We are always encouraging our clients to do their best and achieve more and don’t settle for second best, hopefully this is evidence to all Small Businesses that you can achieve your goals if you dream, plan and work hard”.



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It is good to talk... Business East Monthly interviews David Bell

Last week David was interviewed by Ross Bentley from Business East Monthly about the forthcoming event being hosted by at Anglia Ruskin University in Chelmsford by the Chartered Institute of Marketing. David has been asked to speak at this years CIM autumn conference during the afternoon session. David will be sharing his entrepreneurial journey to date and sharing some of his biggest secrets and successes. During the interview with Ross, David was asked for some words of advice that could be shared with business owners to help their business grow.

Read the full article by clicking below. 

   Click the above image to download the full PDF Document


Click the above image to download the full PDF Document

If you would like to join David at the CIM conference on Thursday 12th November, then click below to find out more about the event and how you can book your tickets. 

Chartered Institute of Marketing event at Anglia Ruskin University

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TEDx comes to Chelmsford

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TEDx comes to Chelmsford

If you haven't heard the news already then let me bring you up to speed and quick.

On Thursday 18th June 2015 TEDx is coming to Chelmsford here in Essex.  This amazing event will be held at Anglia Ruskin University in the heart of the county and you have the opportunity to be part of what is set to be a day in history. 

If you aren't familiar with TED then let me tell you more...

TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design – three broad subject areas that are, collectively shaping our future. TEDx is a program of local, self-organised events that bring people together to share ideas worth spreading. At TEDx events you will see TED talks videos and live speakers, which will spark deep discussion and connection. Why not visit the website. 

David and I are part of the elite team bringing this amazing event to Chelmsford on June 18th. The theme for our TEDx event is all about Perception and Reality.

There are some exclusive sponsorship packages available and as it is such a prestigious event they are going fast. So if you are interested in becoming a sponsor for the TEDx Chelmsford event you can learn more by clicking here or by emailing us.

Tickets for the event are free. You can register your interest for tickets via the TEDx Chelmsford website, here is the link 

But you only have until Thursday 4th June at 5pm to register for your tickets as we will be closing the ticket applications then. 

Important Information for your diary


Date: Thursday 18th June 2015

Time: 09:00am - 18.00hrs 

Venue: Anglia Ruskin University, Chelmsford, Essex, CM1 1SQ


If you have any questions regarding TEDx Chelmsford then please do not hesitate to get in touch.  Email

Written by - Joanna Isaac - Operations Director

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The Speaker Expert launches new Speakers Masterclass Workshop

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The Speaker Expert launches new Speakers Masterclass Workshop

The Speaker Expert, a division of the Simboc group, has just released the news that there is going to be a new Speakers Masterclass workshop starting in April 2015. The Masterclass is designed for anyone who is looking to gain confidence in public speaking or polish their keynote presentation skills. 

The workshop will run over one day and teach all the basics required to stand-up and present to a small-to-medium-size audiences. David will provide techniques and tips on how to make your presentation memorable, and more importantly show you how to calm your nerves before you take centre stage. 

The first Masterclass will take place on Wednesday 1st April 2015 at Anglia Ruskin University in Chelmsford at the Lord Ashcroft Campus.

For more information contact our friendly team. You can email us at 

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